SEOUL NATIONAL UNIVERSITY · CENTER FOR LAW & ECONOMICS
Center for Law & Economics, Seoul National UniversityCENTER FOR LAW & ECONOMICS
ECONOMICS · RESEARCH RECORD
GlobalDigital economy

DP22077 Matching in Vertical Markets: Evidence from the Digital Advertising Industry

AT A GLANCE

About this material

The digital advertising industry relies on specialized intermediaries to facilitate advertisers’ access to online ad space. This paper studies vertical complementarities in this market

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