SEOUL NATIONAL UNIVERSITY · CENTER FOR LAW & ECONOMICS
Center for Law & Economics, Seoul National UniversityCENTER FOR LAW & ECONOMICS
ECONOMICS · RESEARCH RECORD
Asia PacificDevelopment

Emotional and Functional Drivers of Online Repurchase Intention: Evidence from Malaysian Gen Z Consumers

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" Objective - This study examines whether online repurchase intention among Malaysian Gen Z consumers is shaped more strongly by functional platform evaluations or

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