SEOUL NATIONAL UNIVERSITY · CENTER FOR LAW & ECONOMICS
Center for Law & Economics, Seoul National UniversityCENTER FOR LAW & ECONOMICS
ECONOMICS · RESEARCH RECORD
GlobalMacroeconomics

DP22038 Personalized Pricing and the Value of Past Purchase Histories: An Empirical Perspective

AT A GLANCE

About this material

Grocery loyalty programs record purchase histories that retailers do not use to personalize prices. We measure how much they forgo with a structural model

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